The key here is not only that a company page gets significantly less engagement, but it’s only one voice, where as your employees have dozens if not hundreds or thousands of voices where we can make millions of impressions.

An employee’s successful post will gain anywhere from.

05% of their network to engage, as you can see here.

Company page engagement typically gets.

Take Salesforce, for example, with three important key takeaways from their numbers: Long answer: The reason it’s not enough to only share from your company page is because your company content will never get anywhere near the same exposure that your employees’ content will. “We Just Share Content From Our Company Page.

Now, do you want a brand that is highly visible and gets the word out…or a brand that gets no engagement and appears to not resonate with your audience? As you can see in the chart below, those posts create a drip down effect on further lack on engagement and visibility.

So when you auto-share company information or “share” posts from your company page, not only will the algorithm throttle your post, but your post won’t get engagement. Long answer:Your LinkedIn audience is different than any other – it doesn’t want to be told or sold. “We Have Our Teams Auto-share Company Content. “We Know We Need Help, How Can #samsales Consulting Support Us?” If I can’t see that on LinkedIn, I won’t bother to respond. I want to know who they are, who they know, what level of expertise they have, and if my responding to them in booking 30 minutes with them will be worth my time. If someone manages to capture my attention with something we could potentially use, I immediately go to their LinkedIn profile before I respond. In fact, her advocacy for LinkedIn + tactics she created in LinkedIn Sales Navigator are what prompted her to be recruited to work directly for LinkedIn in 2017.Įveryday, I get 20 – 30 sales emails. As an influencer on the platform with 52,000+ followers, she has broken countless records for herself, her teams, and her clients by teaching the power of both LinkedIn + LinkedIn Sales Navigator. Having been an Enterprise sales leader at LinkedIn, Sam McKenna not only serves as a brand ambassador for LinkedIn, as one of the faces of their marketing campaigns, but also as one of 22 individuals selected to be part of the LinkedIn Insiders cohort. Social Selling Is Today’s Modern Selling.

Sales navigator teams